Kelcey Parker

Kelcey Parker is a 25-year veteran marketer, software founder, and AI commerce specialist working with Fortune 100s, tech startups, SaaS companies and iconic brands. As the Founder and CEO of Shoptiger, Kelcey specializes in helping e-commerce brands navigate the transition from traditional search engines to AI-driven discovery platforms. He started Shoptiger to address the critical challenge of modernizing large catalog ecosystems to meet the rigid standards of Google AI and fast-evolving conversational AI platforms. His work focuses on building ironclad ecommerce systems and brand authority that AI agents and Google can seamlessly index, verify, and trust.

In 2026, Kelcey launched Shoptiger's together with (CTO), and Scott Russell (CFO). The platform is a fully automated “always-on” solution to deliver the infrastructure AI Agents trust, built for 2026 protocols and standards. By aligning the technical ecosystem that AI agents use to navigate stores, the Shoptiger framework ensures that brands avoid becoming invisible "ghost stores" and instead secure direct citations and native, in-app checkouts across major AI surfaces, including Google AI Mode, Gemini, ChatGPT, Siri Apple Intelligence, Perplexity, etc. Parallel to this automated infrastructure, Kelcey created Shoptiger's system, combining veteran human experitse with AI-powered systems to drive scalable Google Ads campaigns.

Prior to launching Shoptiger, he was a founding partner of Nitro Interactive, a Los Angeles based digital marketing agency established in 2009 that managed high-performance paid media pipelines—across search, social, and professional networks—for Fortune 100s like Sony and Samsung, high-growth startups like Brainjolt, Heliogen, Sand Cloud, and SaaS platforms like Rightsline, The NLS, and Lab Star.

Kelcey’s multi-disciplinary background bridges technical marketing infrastructure with extensive commercial production and visual design experience. His early career features a robust background in professional film and television production, including work as a Director of Photography, camera operator, and editor on projects for major global brands and networks like Red Bull and the Discovery Channel, alongside professional lighting design for television shows, feature films, and commercials. After moving to Los Angeles in 2006, he brought this expertise to corporate brand design, as a product designer for Powerbar® and later founding the corporate video division at Nestlé USA headquarters. 

Areas of Expertise

• AI Commerce Infrastructure: Synchronizing complex e-commerce ecosystems—including feeds, schema, alt text, FAQs, and expert content—to meet strict ACP and UCP standards for autonomous AI shopping agents.
• Ads Management: Managing AI-powered Google Ads campaigns, blending strategic human oversight with automated machine-learning systems.
• Catalog Feed Management: Optimizing Google Merchant Center, OpenAI, MS Bing feeds to maximize product visibility across AI surfaces, search grids, and ad placements.
• Marketing Strategy: Over 25 years of ad strategy in B2B and B2C spaces.
• Creative Design: Decades of developing creative campaigns including images, video, digital and print assets.
• Video Production: 25+ years as DP, operator, editor in film & tv, as well as creating digital assets for campaigns and social media.

Background & Credentials

• Education: Formally trained in 16mm Filmmaking, Graphic Design, and Communication Arts at NSCAD (Nova Scotia College of Art and Design).
• Founder, Nitro Interactive (Est. 2009): Led full-service digital advertising strategies across search, social, and professional networks for enterprise and startup clients.
• Commercial Production Experience: Extensive background as a DP, camera operator, editor, and lighting designer for networks and brands including Red Bull, Discovery Channel, television shows, movies, and commercials.
• Corporate Brand Experience: Former Product Designer and Videographer and for Nestlé USA.
• Google Certified Partner

Connect & Verify

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